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The Brand Attire
THE BRANDATTIRE
· LEGAL AGREEMENT & SOFTWARE TERMS

Terms of Service & Digital Asset License Agreement

Last Updated: September 2026 · Digital SaaS & Media Asset Protocol v2.5 · MoR: Dodo Payments Inc.

OPERATING ENTITY & MERCHANT OF RECORD NOTICE
DIGITAL SAAS / MOR COMPLIANT

TheBrandAttire (operated by Summer Labs IN / TheBrandAttire Inc., [email protected]) provides software-as-a-service (SaaS) tools for digital media sponsorship asset licensing, high-resolution vector creative rendering, and digital impression verification telemetry. All online transactions, billing authorizations, tax invoicing, and checkout processing on this platform are conducted by Dodo Payments Inc., acting as the official Merchant of Record (MoR) for digital goods, software licenses, and digital advertising rights.

MANDATORY PLATFORM & MERCHANT OF RECORD POLICY DECLARATION
1. Software-as-a-Service / Platform Nature:

"The Brand Attire is a digital technology platform providing tools for marketing campaign management. We do not provide physical staffing services, employment agency services, or guaranteed in-person outcomes."

2. Campaign Booking & Refund Terms:

"Certain promotional campaign slots and digital listing fees are strictly non-refundable once activated, as server resources, digital placement queues, and campaign configurations are instantly allocated. For auction-style or competitive placement slots, any outbid principal amounts (minus non-refundable processing fees and platform service charges clearly disclosed at checkout) are automatically credited back according to our platform schedules."

3. Clear Fee Disclosures:

"All transactions are processed securely. Platform service fees and third-party payment gateway transaction costs are non-refundable on executed or canceled campaigns to cover administrative and digital processing expenses."

Digital Asset Licensing & Technology Platform Disclosures

Purchases made via this platform constitute non-exclusive Digital Sponsorship Asset Licenses, software feature access, high-resolution vector media packages, and digital telemetry rights. TheBrandAttire does NOT provide manual physical labor, apparel manufacturing, textile printing, or in-person event services. Third-party content creators, keynote presenters, and conference attendees independently self-execute visual decal placement using their own personal wardrobe.

1. Platform Categorization & Digital Software Services

The Brand Attire is a digital technology platform providing tools for marketing campaign management. We do not provide physical staffing services, employment agency services, or guaranteed in-person outcomes. The services sold through Dodo Payments Inc. (Merchant of Record) consist strictly of digital software products and software services, including:

  • Digital Sponsorship Asset Licenses: Time-bound digital rights to place brand logos and creative assets on creator digital avatars, public showcase pages, and event telemetry feeds.
  • Digital Vector Media Packages: Rendering, conversion, and instant dispatch of high-resolution vector graphics (.SVG, .AI, 300+ DPI .PNG) and aspect-ratio blueprints.
  • Digital Telemetry & Verification Passes: Access to automated impression analytics, DataTrace™ telemetry reporting, and verified media proof indexing.
  • Digital Sidebar Banner Rights: 7-day high-visibility digital banner placements ($1,000/week) hard-capped across global platform views.

2. Disintermediation & Independent Contractor Notice

TheBrandAttire is strictly a technology provider. TheBrandAttire is NOT an employer, talent management agency, apparel manufacturer, garment printer, or conference event organizer.

Participating speakers, creators, and event attendees act as independent third-party operators. Creators retain 100% personal autonomy over their wardrobe selection, self-printing of brand decals, and physical attendance at events. No master-servant, employment, or agency relationship is created by using this digital platform.

3. Bidding Rules, Outbid Returns & Anti-Spam Verification

Digital sponsorship micro-auctions operate under standardized protocol rules:

  • Outbid Core Escrow Principal Return: If your bid on a digital sponsorship slot is outbid prior to auction closure, 100% of your core bid amount is automatically returned to your original payment card or UPI account via Dodo Payments within 2 to 5 business days. TheBrandAttire imposes 0% platform cancellation penalties.
  • 5% Anti-Spam Platform Verification Fee: To prevent automated bot attacks, malicious bid spoofing, and bad-faith bids, every bid requires an upfront non-refundable 5% platform verification fee in addition to the core bid amount. When outbid, 100% of the core bid amount is returned in full, while the 5% platform fee is retained to cover cryptographic verification infrastructure.
  • Auction Takeover Modes: Support for 2X Doubling Wars (instant takeover) and +15% Incremental Escalation rules.
  • 60-Second Soft-Close Anti-Sniping: Bids submitted within the final 60 seconds dynamically extend the auction countdown by an additional 60 seconds to ensure transparent price discovery.

4. Digital Asset Delivery & Creator Self-Execution

INSTANT DIGITAL DELIVERY: Upon auction completion, winning brands receive instant digital access to digital sponsorship showcase rights, and creators receive the authorized vector media files for self-execution.

Creators are independently responsible for printing high-fidelity decals, applying them onto their personal garments, and publishing verified proof on X.com (formerly Twitter) tagging @thebrandattire during active event hours.

5. Merchant of Record (MoR), Finality & Strict Chargeback Policy

All checkout orders, tax assessments, and receipts are issued by Dodo Payments Inc. as Merchant of Record:

  • Finality of Digital Winning Bids: Certain promotional campaign slots and digital listing fees are strictly non-refundable once activated, as server resources, digital placement queues, and campaign configurations are instantly allocated. For auction-style or competitive placement slots, any outbid principal amounts (minus non-refundable processing fees and platform service charges clearly disclosed at checkout) are automatically credited back according to our platform schedules.
  • Sidebar Banner & Priority Queue Non-Refundability: Purchases for 10-second rotating desktop sidebar sponsor banners ($1,000/week) and Priority Queue bookings are strictly 100% non-refundable once confirmed, as digital advertising real estate is locked immediately across all global platform views.
  • Non-Performance Creator Refunds: If a creator fails to satisfy the objective X.com media proof requirement within 24 hours of event conclusion, the digital sponsorship is declared void and escrowed bid funds are returned to the sponsor.
  • Fee Non-Refundability: All transactions are processed securely. Platform service fees and third-party payment gateway transaction costs are non-refundable on executed or canceled campaigns to cover administrative and digital processing expenses.
  • Strict Anti-Chargeback Agreement: Users agree to contact platform billing support at [email protected] prior to initiating payment disputes or chargebacks with issuing banks. Unjustified chargebacks filed for delivered digital software licenses or outbid fee retentions will result in immediate permanent account termination and legal recovery.

6. Limitation of Liability & Disclaimers

To the maximum extent permitted by applicable law, TheBrandAttire and its operators shall not be liable for indirect, incidental, special, or consequential damages resulting from third-party creator conduct, event schedule changes, venue dress code enforcement, or print quality of self-produced decals. The software platform is provided on an "as is" and "as available" basis.

7. Corporate Identity & Customer Support

Operating Entity: Summer Labs IN / TheBrandAttire Inc.
Merchant of Record: Dodo Payments Inc.
Official Email Support: [email protected]
Billing & Refund Escalation: [email protected]